"Parents based in North London seeks an exceptional and skilled instructor to guide their most junior child on his first steps to becoming an English gentleman."
When reading this post, you might readily miss the wording "beginning" as just a turn of phrase.
However, it could be the most important aspect of this unique job advert, as it attempts to recruit a teacher for a 12-month-old.
Hundreds of responses have since been sent in since the unidentified family posted their request for the highly paid tutor, who must be "someone very special".
In recent few weeks, the post has gained attention across the news, with numerous asking why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is supporting the family in their search, stated that despite first skepticism, he viewed the idea "far sighted", and "innovative".
When he consulted the family, he mentioned they recognized the atypical aspect of their requirement, and how early in age their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had waited until their older child was five, and by that point "cultural bias had already taken hold".
What exactly did the family mean by "cultural predisposition"?
It's "all-encompassing", Adam replied. "How you eat, the manner you speak".
He said the older sibling had adopted "really subtle, body language" from the family, and had assumed their cultural habits. The family told him they did not want this pattern to recur with their new baby.
The intention: To engage a UK tutor, who needs to speak with standard English accent, to guide the baby from day one.
Natural Absorption
"A lot of the development at the beginning here is rather absorbed naturally," said Adam.
It's via this natural absorption that the family are expecting the child will acquire the UK customs they wish to impart.
He noted the tutor had to be an individual who attended "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The educator simply needs to be the suitable individual, they'll be carrying out things they aren't even aware they're doing, effortlessly," he said.
Money No Object
The family informed him the chosen tutor should preferably also have knowledge of or enthusiasm in riding, winter sports, artistic pursuits and music so as to shape the child in a diverse set of hobbies.
More than that though, he stated the family desired the tutor to enrol the child on a selection of lessons so the child would be "equestrian training and starting an instrument by the time they are around three years old".
In the family's minds, assisting their son grow into a "UK sophisticate" will bring about success and open doors.
"Taking into account the advantages and disadvantages of that, because it's definitely a social class indicator," he notes.
But, in spite of all this guidance in "Britishness", would the child absorb so-called cultural bias from the multicultural family he lives with in any case?
"Absolutely", answered he. "The family understand this might not succeed, but they've just taken the attitude of, 'why not attempt it and let's go as soon as we can', because the expense of it is irrelevant," he explained.
Idealistic and Unrealistic
A number of in the education sector who share these reservations.
An education leader, head and founder of Blue Education, who supplies individual instructors, commented that "the journey of embracing two identities, or indeed, becoming oneself, is something that must be experienced personally, not engineered."
He explained that he had relocated from the Far East to the UK at the time of seven, and had been educated knowing and practicing both cultures. He continued to study at the University of Cambridge.
"The idea that a single person can function as a representation of Britishness, a person who can in some way transplant the qualities of a UK sophisticate upon a one-year-old child, strikes me as optimistic and impractical," he wrote.
"Based on my background, engaging a typically British tutor from early childhood will does not instantly produce the goal they want.
"I wasn't provided with that kind of mentor, and nevertheless I have been fortunate enough to experience several of the situations they aspire for their son."
He continued: "The fact is, self-identity can not be dictated from the outside; it must be selected, and it must be internally driven."
Buying Britishness
Naturally, English culture is something the expert hopes can be taught – and marketed.
"I believe the fact that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating
